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Hello

I design and create engaging digital experiences for web, interactive, and out-of-home that priorise a quality user experience.

In my 15+ years of experience, my work has won numerous awards.

Pepsi MAX Unbelievable Bus Shelter

Client: PepsiCo

Awards
Cannes Lions – Bronze – Outdoor
CLIO Awards – Silver – Transit
BIMA – Location
Media Post Digital OOH Awards – Platform, Augmented Reality
Media Post Digital OOH Awards – Best Execution, Industry Vertical (Beverage)
Brand Republic Digital Awards – Best Use of Digital OOH
British Arrows – Out of Home Moving Advertising
Creative Circle – Gold Outdoor – Best Digital Poster, Single
Creative Circle – Gold Outdoor – Best Use of Medium
Creative Circle – Gold Outdoor – Best Special Build
Creative Circle – Silver Outdoor – Best Use of DOOH
Creative Circle – Gold – Best Integrated Campaign
Creative Circle – Silver Experiential – Best Use of Ambient / Guerilla, Single
D&AD – Wooden Pencil: Ambient Outdoor
OBIE Awards – Gold – International

Details
We developed an Augmented Reality experience that transformed a bus shelter display into a window that augmented unbelievable scenarios into the real world. Bespoke 2D and 3D assets were realistically composited into a live feed of the street ahead using depth mapping.

Unsuspecting commuters and passersby were surprised with a giant laser-shooting robot, a fiery incoming asteroid, a manhole with tentacles emerging and more! The resulting footage captured on day one of the campaign was turned into a social film for Pepsi to feed out to the online community.