The Gimmick isn’t Everything: Old vs New Technology for DOOH

When it comes to Creative Technology it’s easy to assume that new means better, but as digital OOH veterans we know that’s not always the case. At Grand Visual we’ve used old and new technology over the years and have found positives and negatives to both.

Our approach has always been to use the best technology to enhance creative stories, rather than to use tech as a gimmick, we’ve never seen this work well. While new technology is exotic and enticing, there are still many benefits to using older tech. Older tech is often more basic and therefore offers fewer barriers to entry and any potential limitations are usually well documented.

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