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Jon Jones

Hello

I design and create engaging digital experiences for web, interactive, and out-of-home that priorise a quality user experience.

In my 15+ years of experience, my work has won numerous awards.

Hiscox Cyber Live

Client: Hiscox

Awards
Campaign Big Awards – Financial & Legal
Campaign Marketing New Thinking Awards – Data Creativity for Brand Building
Media Week Awards – Under £250k Budget Media Idea – Silver
The Drum OOH Awards – Best Use of Live Updates
Campaign Creative Tech Awards – Campaign of the Year
Campaign Creative Tech Awards – The Data & Creativity Award
Campaign Creative Tech Awards – Agency & Tech Collaboration
Clear Channel Outdoor Media Awards – The Innovation Award
The Wires – Best DOOH Campaign

Details
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical digital OOH execution which will run nationwide across key cities and roadside locations from the 19th – 26th February 2018.

The unique campaign works by pulling data from a purpose-built honeypot system typical of any standard small business server set-up. The honeypot monitors live hacks and the poster creative responds with a real-time pulsing “Cybercrime” headline and a ticker showing passers-by the cumulative amount of attacks to have hit the honeypot that day. As the breaches build, so too does the headline, with each poster evolving and reacting throughout the course of the day.