Client: McDonald’s
Awards
Creative Circle – Gold Outdoor – Best Digital Poster
Creative Circle – Silver Outdoor – Best Special Build
Details
As people walked below the giant billboard situated on a busy London junction, tantalising ‘Thought Bubbles’ featuring McDonald’s flagship burger magically appeared above their heads and appeared to follow them along the high street. The digital activation used Grand Visual’s bespoke tech build to enable live interaction between a tablet device and the digital billboard and was controlled by on-site operators.
