Skip to Content
Jon Jones

Hello

I design and create engaging digital experiences for web, interactive, and out-of-home that priorise a quality user experience.

In my 15+ years of experience, my work has won numerous awards.

My Disney Side

Client: Disney

Awards
Media Post Digital OOH Awards – Platform, Augmented Reality
The Drum OOH Awards – Best International Ad/Campaign
Media Post Digital OOH Awards – Mall Execution
OBIE Awards – Silver – Interactive Content
Orlando Addys – Best of Branded Experience
The Webby Awards – Finalist – Best Online Viral Video

Details
We developed an augmented reality experience that allowed us to cast a ‘Disney Shadow’ on unsuspecting shoppers that walked by our faux storefront. The Disney ‘shadows’ mimicked and interacted with participants live through a multi-projection system from our studio built behind the facade. Mickey, Minnie, Goofy, Anna, Elsa, Olaf, and other Disney characters were revealed to the public at the end of the event to whoops and hollers from the adoring crowd. The event was produced in order to capture real people interacting and enjoying the brand experience and we turned that into a social film.

The Disney Side Shadows video has been viewed over 300 million times and shared over 5.9 million times around the world; out-performing against every benchmark Disney Parks had for social videos. A study by Unruly revealed Shadows as the 2nd most shared ad of 2015.