Client: O2

Details
Conceived by VCCP and produced by Grand Visual, the execution saw Bubl sat on a bench, looking around the screen for shoppers. When someone passes the screen, Bubl will excitedly jump from the bench and follow them, trying to capture their attention. Once Bubl has caught their attention, they turn and point up at the campaign’s headline, emitting bubbles as he does.

The execution built in Unity, uses multi-player game technology to control Bubl’s actions. Demonstrating that O2 are there whenever the UK public need, Bubl will cheer shoppers with his antics from a cheeky wink and a thumbs up, to being by their side until he bumps into the edge of the poster.