Client: Sony Pictures Animation
Awards
OBIE Awards – Bronze – Experiential
OBIE Awards – Bronze – Entertainment
Details
We created an application that allowed users to see themselves as a part of the ‘Spider-verse’ on a large format screen in Times Square. The application created an overlay effect that used multiple design elements from the film to create a similar graphic style. The effect was then overlaid onto the camera feed used to broadcast the footage onto the large screen. Our application used preset locations on a PTZ camera to create a fully automated experience.
The application also had a facial detection feature which worked when the camera was zoomed in on the experiential space. This caused graphic messages (based on the film’s message boxes) to appear above random members of the public.
