Exploring the Possibility of Voice Activation for Out-Of-Home Advertising

In my role at Grand Visual, I’m always trying to learn new things and experiment with new technologies. Often projects come about by a question being asked that we don’t know the answer to. Our latest project stemmed from such a question, will voice activation work for OOH?

Voice recognition/activation is a technology that is growing exponentially. According to ComScore, 50% of all searches will be completed via voice by 2020. That’s a figure that becomes less surprising as time moves on and more people have an Alexa or Google Home. With voice commands seamlessly assisting with the day to day running of households, why wouldn’t it be able to be used in OOH as well?

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