The Evolution of Augmented Reality in Digital OOH

Augmented Reality (AR) has leapt off the pages of sci-fi novels, on to our hand-held devices and virtually onto the streets we walk along. In just over a decade, the use of AR has blossomed across a broad range of business disciplines and markets. In the advertising world, it has certainly made its mark, with the likes of Snapchat and Pokémon Go helping to bring AR into the mainstream.

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