In my role at Grand Visual, I'm always trying to learn new things and experiment with new technologies. Often projects come about by a question being asked that we don’t know the answer to. Our latest project stemmed from such a question, will voice activation work for OOH? Voice ... Read More
You may be familiar with The Weather Channel’s immersive mixed reality depicting the effects of flooding caused by hurricanes, or perhaps appreciated the BBC’s use of Augmented Reality during their 2019 Wimbledon coverage. These effects were made possible by Mo-Sys’ StarTracker ... Read More
5G is a term being bandied around a lot in media circles right now. The first wave of fifth generation wireless networks have been deployed, and consumers and businesses alike are getting excited by the promise of superior high-speed connectivity. But what exactly does 5G mean for the digital ... Read More
When it comes to Creative Technology it’s easy to assume that new means better, but as digital OOH veterans we know that’s not always the case. At Grand Visual we’ve used old and new technology over the years and have found positives and negatives to both. ... Read More
Augmented Reality (AR) has leapt off the pages of sci-fi novels, on to our hand-held devices and virtually onto the streets we walk along. In just over a decade, the use of AR has blossomed across a broad range of business disciplines and markets. In the advertising world, it has certainly made ... Read More
Last week I caught wind of an online conversation surrounding face detection in Digital OOH. It all kicked off after a Reddit user posted a picture of a digital billboard in Canada showing what seemed to be a face tracking application. This thread was then picked up by Canadian press and tech ... Read More
A big part of my role at Grand Visual is to find new emerging technologies and find out how we can use them to increase the impact of our campaigns. Sometimes, however, pre-existing technology can provide some pretty exciting executions if you approach it from the right direction. Teaming ... Read More
I've been making heavy use of TriCaster macros recently and it's a really powerful feature. It is only powerful, however, if you know all of the commands that you have at your disposal. When I set up macros, I tend to hit record and do what I need to do manually then go back over and tighten ... Read More
Here I am, fashionably late to the cryptocurrency mining party. I have memories of trying to set up Bitcoin mining on my computer many years ago but getting bored pretty quickly, giving up, and forgetting about it. Ah well, hindsight is a glorious thing. Nevertheless, I've recently purchased a ... Read More
Upon provisioning a fresh VM for Grand Visual's new website, I needed to get Cloudflare to pass on visitors' real IP addresses on to Apache. By default I was seeing only Cloudflare's IP addresses in the visitor log. Having the real IP address of your visitors has many benefits, mainly from a ... Read More